Freecycling

What We Did
Logo Design
Location
Singapore
Freecycling isn’t your generic graphic. It’s packed with symbolism that resonates with the movement’s ethos. This winning concept for a mobile app logo features a Ferris wheel, representing the perpetual cycle of giving and receiving that defines Freecycling. Each rotation symbolizes pre-loved items finding new homes, reducing waste, and spreading joy, much like the experience of riding a Ferris wheel at the fair. The soothing teal color choice evokes a sense of community, mirroring the positive spirit of Freecycling and its mission. Beyond its visual appeal, this logo tells a compelling story. It serves as a reminder that every small contribution contributes to a larger cause, encouraging others to join the movement toward a more sustainable future.
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