Our objective for Grumpy Fried Chicken was to infuse a comic-inspired charm into its visual identity. The brand kit, characterized by vibrant colors and playful elements, embodies the restaurant’s bold and jovial spirit with a comic twist. The logo design, featuring a grumpy chicken mascot and bold typography reminiscent of comic book lettering, serves as a memorable focal point. Consistency was paramount in crafting stationery that reflected the restaurant’s distinctive personality and comic aesthetic. Together, these elements create an unforgettable brand experience that leaves customers grinning from ear to ear, embracing the comic world of Grumpy Fried Chicken.
